Textbook

Backhaus, K., Herbst, U., Voeth, M., Wilken, R. (2010): Allgemeine Betriebswirtschaftslehre – Koordination betrieblicher Entscheidungen. Springer-Verlag.


International Marketing

Teaching

We offer the following courses:

Programme "Master in Management (MIM)":

  • International Marketing Decisions
  • Pricing

Programme "Executive MBA":

  • International Marketing

Programme "Master in International Sales Management (MISM)":

  • Pricing

Doctoral Programm in Business Administration:

  • Publication Seminar
  • Schreibwerkstatt