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1. Marketing decision making
  
  1.1 Competitive bidding (Edelman)
 
  1.2 Market forecasting (Bass)
 
  
2. Marketing links
  
  2.1 Conjoint analysis
 
  2.2 Co-plot software
 
  
3. Marketing case study support
  
  3.1 Croon & OcĂ©

4. Marketing lectures


Chair of Marketing

Teaching

The Chair of Marketing offers lectures in the following programmes:

MISM (Master in International Sales Management (MSc))

  • Consumer Behaviour

MIM (Master in Management)

  • Advanced Marketing Practices
  • Seminar zum Wahlpflichtfach Marketing
  • European Research Project (ERP)

EMBA (Executive MBA)

  • Service Management

Specialized Masters

  • Value marketing & industrial buying

Europäisches Promotionsstudium in internationaler Betriebswirtschaftslehre

  • Seminar Quantitative Methoden der empirischen Sozialforschung

Master in Marketing, Service & Sales (CFVG, Vietnam)

  • Selling & Negotiations