Neuerscheinung

Jacob, Frank (2009)
Marketing
1. Auflage, Kohlhammer-Verlag

Material-Download für Lehrende [link]

Contact

Postal address

ESCP Europe Campus Berlin
Lehrstuhl für Marketing
Prof. Dr. Frank Jacob
Heubnerweg 8-10
D-14059 Berlin

Consultation hour

on appointment with the secretariat


Chair of Marketing

Prof. Dr. Frank Jacob

Prof. Dr. Frank Jacob

Chairholder, Academic Director MSc International Sales Management

 

Phone: +49-30-320 07-146
Fax: +49-30-320 07-118
Office: Room 103, House C
fjacob@escpeurope.eu

Biography

 

Education:

1983 - 1989
Universität des Saarlandes, Saarbrücken

  • studies in Business Administration
  • graduated as a Diplom-Kaufmann

1989 - 2000
Freie Universität Berlin

  • PhD studies in Marketing
  • graduated as Dr. rer. pol.

1995 - 2001
Freie Universität Berlin

  • Habilitation, studies in Business Administration
  • graduated with venia legendi in Business Administration

 

Employment:

1984 - 1989
Universität des Saarlandes

  • Research Assistant in the Department of Business Computing

1989 - 2000
Freie Universität Berlin

  • Research Assistant and Lecturer in the Department of Marketing

1997 - 1998
UWS University of Western Sydney (Australia), School of Marketing, International Business and Asian Studies (MIBAS)

  • Visiting Academic

Since April 2000
ESCP Europe Campus Berlin

  • Professor of Marketing
  • Academic Director of Central European MBA (CeMBA)

Since September 2012
ESCP Europe Campus Berlin

  • Academic Director of EEMBA & GMP

Since September 2015
ESCP Europe Campus Berlin

  • Academic Director of the Master in International Sales Management

 

Membership:

  • Editorial board for 'Business-to-Business-Marketing', Gabler Verlag
  • Editorial review board for the Journal of Business Market Management (JBM)
  • Board of reviewers for Industrial Marketing Management (MIM)
  • Verband der Hochschullehrer für Betriebswirtschaftslehre e.V. 
  • Schmallenbachgesellschaft für Betriebswirtschaft e.V.
  • Deutscher Hochschulverband

 

Company Projects:

  • IBM Deutschland GmbH
  • Siemens AG, Munich and Boston
  • Deutsche Telekom AG
  • DaimlerChrysler AG
  • mg technologies ag
  • Ticona GmbH

 

Publications:

[link]