News from the Chair

21. April 2017

Prof. Dr. Frank Jacob of ESCP Europe has been nominated a member of the Editorial Review Board of Marketing ZFP, a peer-reviewed outlet for scientific research on marketing and issues related to marketing. The journal has a tradition of more than 40 years. The VHB-JOURQUAL Ranking by the German Academic Association for Business Research lists it among the top four German journals and the GeMark, the German Marketing-Journal Ranking, ranks it as B.

 

11. Januar 2017
Das neue Video von M.Sc. in International Sales Management bei ESCP Europe ist online.

 

more news from the chair ...

New Publications

Value-in-Use: Antecedents Dimensions and Consequences, Marketing ZFP Journal of Research and Management (2016), Jg. 38 H. 3, S. 135-149 (zusammen mit Katherina Bruns)

Measuring the degree of corporate social media use,  International Journal of Market Research (2015), Jg. 57 H. 2, S. 257-275 (zusammen mit Thomas Aichner)

Kundenintegration und Leistungslehre, Fließ, S.; Haase, M.;  Jacob, F.; Ehret, M. (Hrsg.) (2015): 1. Aufl., Wiesbaden (Springer)

 

 

recent publications ...

    New Book

    Fließ, Sabine; Haase, Michaela;  Jacob, Frank; Ehret, Michael (Hrsg.) (2015): Kundenintegration und Leistungslehre, 1. Aufl., Wiesbaden (Springer)

     


    Chair of Marketing

    Prof. Dr. Frank Jacob

    Theory: understanding markets.

    Analysis: make customers transparent.

    Management: developing and creating offers.

    Unser Team - Lehrstuhl für Marketing - Prof. Dr. Frank Jacob - ESCP Europe

     

    front row, from left to right: Kea HartwigProf. Dr. Frank Jacob

    middle row, from left to right: Anna Kathrin Sebald, MLitt.Martina Seikat

    back row, from left to right: Dimitri DekanozishviliCindy Lehmann