Research Centres Manager
Tel: +44 (0)20 7443 8842
The seminars will feature leading academics in the field to discuss their current research with the CMC team and guests. Each two-hour session will include a networking lunch, presentation by the invited expert on the theme, open discussion and time for questions. Attendance will be free to marketing faculty and PhD students from all academic institutions.
All seminars take place on ESCP Europe's London campus.
The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting edge academic research on creativity and its role in strategic rethinking and marketing. Marketers need creativity, alongside rigorous analysis, to leverage the opportunities and meet the challenges that result from volatile contexts, markets redefined by interactive and mobile technologies, and the ever increasing expectations of diversified stakeholders for transparency and engagement.
The work of the CMC supports the curriculums of both the MSc in Marketing & Creativity and the Executive Master in Marketing & Creativity.