Master in Marketing and Creativity

Stephanie Boeschen
Master in Marketing and Creativity
Class of 2012

After graduating from my Bachelor degree in Media Management in 2010, I felt unprepared for the job market, especially during a recession. In addition to this, the cultural and film sector in which I want to work is highly competitive. 

Besides the Master in Marketing and Creativity at ESCP Europe, I applied to different Media Management master programmes in the UK and Germany. Although I had the choice, I accepted the place at ESCP Europe in the end because I hope that a Master in Marketing and Creativity will give me a new perspective and a broader academic horizon in addition to my media background.

Having completed several internships in a range of creative industries, this subject within the MMK interested me the most; a 'traditional' marketing program probably would not have included this topic. I also like that ESCP Europe's programme is has a strong practical orientation, with lots of group projects and case studies. Not to mention the opportunity to study in London and Paris, two cities known as major cultural centres!

At the time of writing, I just have completed my first term of the programme. I’ve loved the professors, the content and the diversity of my class, who come from many different cultural, professional and academic backgrounds.

I am very happy with my choice and I’m confident that I will find a job that inspires me after finishing my studies.

Marc Mourou, Monaco
Master in Marketing and Creativity
Class of 2012

Before joining ESCP Europe's MMK, I studied for a Master in Project Management. During this period I spent a great deal of time in professional internships in a variety of industries, all of which helped me to understand that I wanted to specialise in marketing.

I’d already heard of ESCP Europe due to its academic rankings and reputation for international excellence; but what encouraged me to investigate further was the fact the School’s MMK was one of the only programmes out there that offered a specifically creative approach to the business of marketing. Combined with the School’s open-minded, ‘melting pot’ attitude and amazing professional opportunities, the MMK quickly became my first choice for study.

My class is very international, with 44 students of 24 different nationalities, both European and non-European. I’ve found the experience of working with people from so many different backgrounds to be incredibly valuable and I’m sure it will help me in my career.

The MMK includes a period of professional internship, and the London campus careers team has been extremely helpful in my search for a placement. I have been able to meet with them several times for practical advice – they give you all the confidence you need to go out and find a job! The alumni network has also been very helpful. It’s very powerful and members are very willing to help current students.

I would definitely recommend the Master in Marketing and Creativity at ESCP Europe to anyone who wants to learn about new and innovative techniques within the marketing industry. It is a unique and international programme that teaches students to think outside of the box, something I think is of immeasurable value nowadays.