Specialized Master in Marketing & Communication
Starting in September 2008, the Specialized Master in Marketing and Communication will be also offered on the ESCP Europe Madrid Campus to deliver a new generation of managers at the cutting edge of the marketing and communication field for the Spanish-speaking world.
“Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness. The Specialized Master in Marketing & Communication focuses on these two dimensions combining an academic and applied approach. The course uses real-life case studies, strategic marketing simulations, and first-hand accounts from professionals in the field.
"To learn more about the Madrid Campus Specialized Master and its Participants, go on the Students' website"
Scientific Director of Europe
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Sandrine Macé
Associate Professor, Marketing Department
Ph.D. in Business Administration, Degrees from ENSAE and ESSEC, Graduate degree (DEA) in Marketing and Strategy, Université Paris IX Dauphine
Research Areas: Sales promotion, distribution, marketing, quantitative techniques applied to marketing
Author of La politique marketing du point de vente (“Point of sales marketing strategy”), Vuibert, 2001.
Scientific Director of Spain
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Nora Lado
Directora Científica España del MS Marketing & Comunicación
Nora Lado Cousté es profesora Titular en el Dpto. de Economía de la Empresa de la Universidad Carlos III de Madrid.
Doctora en Ciencias Económicas y Empresariales por la Universidad Autónoma de Madrid, cursos de postgrado por la Universidad Católica de Lovaina.
Áreas de Investigación: Orientación al Mercado, Marketing Internacional. Ha publicado recientemente en Journal of Business Research, International Marketing Review, European Journal of Marketing, International Journal of Service Industry Management.
