Paris Ph.D. Programme

Inès JERIDI
HEC Diploma

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Professor-Tutor: ProfessorElisabeth TISSIER-DESBORDES

Dissertation subject: Effectiveness of brand alliances in communication.

Research areas: Marketing, Advertising Persuasion, Consumer Behavior.

Teaching Activities: Marketing.

Publications:

• JERIDI I., (2010), Brand Alliances : What is Brand Congruity?, 39th EMAC Conference, 1-4th June, Copenhague, Danemark. Download the Abstract