Paris Ph.D. Programme

Master in Business Administration (MBA) - Concentration in Strategic Management -  Krannert Graduate School of Management - Purdue University, USA, 2000.
Certificate Program in Marketing – University of California – Berkeley, USA, 1995
Bachelor’s Degree in Marketing & Communications – ESPM – Escola Superior de Propaganda e Marketing – São Paulo, Brazil, 1992.

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Supervisors: Prof. Olivier BADOT - Prof. Florence PINOT

Dissertation Subject: The « mall paradigm » : A comparison between French, Brazilian and Argentine models.

Research Areas: Marketing, cultural differences, consumer behavior.

Teaching Activities: Teaches the practical marketing classes both at the undergraduate level and MBA as assistant to the head of the marketing chair.

Academic and Research Activity:

• 2005- Present: Academic Coordinator of the Masters and Specialization in Marketing and Communications
• 1999-2000: Research Assistant, Excellence 21 Project. Purdue Graduate School of Technology.

Professional Experience:

• 2003: Marketing Manager. Atlântica Residencial - Joint Venture - Prudential Real Estate - Icatu Financial Group.
• 2000 - 2002: Assistant Brand Manager – Corsa & Omega Brands. General Motors do Brazil
• 1999: International Market Analyst. Office Depôt, Viking Europe.
• 1996-1998: Marketing Coordinator - Cia. Transamérica de hotéis – Members Of “The Leading Hotels Of The World”.
• 1996: Marketing Assistant - Grupo Itamarati – Dealer Trading Co.
• 1994-1995: Marketing Assistant - Chubb do Brasil Cia De Seguros – Associated with Citibank
• 1991-1993: Assistant Copywriter - Graciotti & Asociados Publicidade.

Publications:

Cases:

• Cardoso, F.S., Minvielle, L., (2009), ”Matrix: Compitiendo con calidad en el sector de menores recursos”, Universidad de San Andres.
• Cardoso, F.S., Minvielle, L., (2007), ”Vichy Homme: El desafio de desarrollar mercados incipientes”, Universidad de San Andres.