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"Do you know Turin?" asked Nietzsche.
"It is a city after my own heart, a princely residence of the seventeenth century, which has only one taste giving commands to everything, the court and its nobility. Aristocratic calm is preserved in everything; there are no nasty suburbs."

2006 Torino

Host of the Winter Olympic Games

2008 Turin

World Design Capital

Every 2 Years Icisid (International Council of Societies of Industrial Design) chooses one city for which design is a very important instrument archiving  economic, social and cultural growth.

Culture and Leisure in Torino

The city and its neighbourhoods

Describing Torino nowadays is not an easy task; don't be misled by the fact that Torino is known for being an industrial city: it is also fascinating, interesting and provides lots of entertainment, both for locals and tourists.

Torino is located in northwest Italy. It is surrounded on the western and northern front by the Alps and on the southern front by the hills of Monferrato. Torino has retained an alpine feel that distinguishes it from any other modern European city. Torino is at the centre of a vast alpine region offering world-famous ski resorts (Cervinia, Bardonecchia, Sauze d'Oulx, and Sestrière, among others) as well as varied forms of winter and summer entertainment.

After only one hour drive you reach one of the Italian’s most beautiful coasts “Ligurian Coast”. The coastal strip forms the Italian Riviera. Liguarian is particular because of it’s fascinating landscape. The small coloured villages that are constructed between the foothills and close to the seafront make the area that fascinated and attractive for foreign tourists and North Italians.

Linked to the Savoy traditions and being the ex-capital of Italy, it is a city of charm, rich in historic monuments with the entrepreneurial spirit of a city in continual economic growth.

Museums and cultural treasures

With its 40 museums, Torino can satisfy everyone's curiosity.

The following list mentions only a few Museums. The Museo Nazionale del Cinema housed in the truly astounding Torino, proposes an unforgettable adventure in the fascinating world of film, from shadow theatre to the latest of Hollywood's special effects.

Contemporary art enthusiasts can't afford to miss a trip to two museums. The first, the Galleria Civica di Arte Moderna e Contemporanea - GAM - is one of the city's most interesting museums. It contains about 15,000 works of art dating from the late 18th century to Futurism and the present day. The second, the Museo di Arte Moderna e Contemporanea, located in Rivoli Castle, is the most important contemporary art museum in Italy.

Torino's main museums include the Museo Egizio, which is after the Cairo Museum the most important Egyptian museum in the world.

Throughout the year, Torino hosts international exhibitions and fairs, among which the most important are the Salone del libro (Book fair), held in May, the Torino Film Festival, held in November. Torino is well known for chocolate. In Spring each year an original chocolate fair, attracts numerous tourists to taste the original "gianduiotto" in the city where it was created.
Torino became example for many other European cities because of its artistical streetlight installation during the wintertime.

2008 Torino is nominated as the first world design capital. And it will be so for a whole year, with over 200 events planned, distributed not only around Torino , but all of Piedmont.

Torino Nightlife

Torino changes face at night. The world used to think that Torino was a shy, serious and straight-laced city, but the recent Winter Olympics have proved otherwise: this is a fun city that loves to show its guests a good time.

Music, performance, dance and cinema are part of the character and tradition of Torino and her people, who are proud to show what they can do and what they have to offer. What better way to find out than by experiencing the city’s nightlife?


Shopping in Torinois certainly a multifaceted experience: It offers from fashion boutiques to traditional "torinese" shops and open markets all that the heart can desire. Thanks to 18 kms of porticoes as in Via Po and Via Roma, there is no need to worry about the weather.

Normally shops are closed on Monday mornings and on public holidays. Nevertheless, some shops and shopping centres are occasionally open on Sunday.


‘The city with the most beautiful natural position’ is how the great architect and city planner Le Corbusier described Torino at the beginning of the 20th century. And this still holds true today, because Torino, with its 17 square kilometres of nature, is among the greenest metropolises in Italy.