Lehrstuhl für Marketing

Core Course "Marketing"

Content:

• Fundamentals of consumer & business buying
• Fundamentals of marketing research & market segmentatic
• Planning & designing the 4 Ps

Structure:

• Lecture, cases, executive presentation

 

Elective Module "Service Management"

Content:

• Services in modern economies
• A service-dominant logic in business
• Managing the service business

Structure:

• Lecture, cases, executive presentation