Paris Ph.D. Programme

Aurélie HEMONNET-GOUJOT
ESCP Europe, Master in Management, Marketing Specialisation, 2003

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Supervisor: Prof. Delphine MANCEAU

Dissertation subject: Performance Factors in Collaboration between Marketing Departments and External Design Agencies: the Case of B-to-C Industries.

Research areas: Marketing, B-to-B, Design, New Product Development.

Publications:

• HEMONNET-GOUJOT A., MANCEAU D. (2012). "How Marketing Departments and External Design Agencies Collaborate in the NPD Process: A Dyadic Approach". 19^th International Product Development Management Conference (IPDMC). Manchester, United-Kingdom, June 2012 (forthcoming).

• HEMONNET-GOUJOT A., MANCEAU D. (2011). "Performance Factors in the Collaboration between Design Agencies and Their Clients’ Marketing Departments: A Marketing Point of View". 18^th International Product Development Management Conference (IPDMC). Delft, Netherlands, June 2011.

Teaching Activities:

ESCP Europe, Master in Management:

• Course “Principles of Marketing”, Pre-Master students, (Sept 2011 - Jan 2012)
• The Big Picture Project, Group coaching of Master2 students, (March 2011)
  Organized together with l’IFM (French Fashion Institute) and L’Oréal to familiarize students with management of creation

ENSCI, Specialized Master « Innovation by Design »

• Building a relationship with an external design agency (taught by Professeur Delphine Manceau), (June 2011)

Professional Experience:

• LVMH, Guerlain, International Brand Manager, Skincare Innovation (2007-2010)
• LVMH, Guerlain, International Brand Manager, Travel Retail et Fragrances Promotion (2005-2007)
• JOHNSON&JOHNSON, Evian Affinity, Junior Brand Manager, Skincare Innovation (2003-2005)