European Executive MBA

Managerial Economics

Course length: 24 hours

The focus is placed on the analysis of rational decision making of both consumers and suppliers on the market. We present the economic models and related concepts and tools that managers need to master to analyse and understand their competitive environment, and predict market trends.

The major types of market structures are presented, with a distinction between a normative approach with reference to the regulator’s view (markets as they should be ideally: perfect competition) and a positive approach (markets as they actually are: imperfect competition), to justify market regulations and explain how companies have to adapt their pricing strategy depending on the kind of competitive environment they operate in.

Key points:

• Supply & Demand (Demand analysis, Technology and costs),
• Market structures (the regulator’s view, Oligopoly markets, Monopoly with price discrimination, Competition with product differentiation Consideration of information asymmetry and transaction costs).