London Events

Creativity Marketing Research Seminar Series

Creativity Marketing Research Seminar Series

The Creativity Marketing Centre (CMC) at ESCP Europe Business School is proud to announce a new series of academic research seminars in London for Spring and Summer 2014, focusing on new, exciting, creative topics and approaches to the broad field of marketing.

The seminars will feature leading academics in the field to discuss their current research with the CMC team and guests. Each 2-hour session will include a networking lunch, presentation by the invited expert on the theme, open discussion and time for questions. Attendance will be free to marketing faculty and PhD students from all academic institutions.

For more information, please visit the Creativity Marketing website.

About the CMC

The Creativity Marketing Centre (CMC) is a platform for thought-leadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting edge academic research on creativity and its role in strategic rethinking and marketing. Marketers need creativity, alongside rigorous analysis, to leverage the opportunities and meet the challenges that result from volatile contexts, markets redefined by interactive and mobile technologies, and the ever increasing expectations of diversified stakeholders for transparency and engagement.

The work of the CMC supports the curriculums of both the MSc in Marketing & Creativity and the Executive Master in Marketing & Creativity.