Chair of Marketing

Biography

 

Education:

Since 2009
ESCP Europe Campus Berlin
Ressearch Assistant at the Chair of Marketing

08/2003 - 05/2007
Humboldt-Universität zu Berlin
Advanced Study in Business Administration
Focus: Marketing, Entrepreneurship/Innovation Management
Exam: Diplom-Kaufmann

08/2005 - 12/2005
Norwegian School of Economics and Business Administration (NHH), Norway
Study abroad

09/2001 - 07/2003
Humboldt-Universität zu Berlin
Basic Study in Business Administration 

 

Employment:

10/2007 - 04/2009
eye square GmbH
Research Consultant 

 

Internships:

Internship at Adjouri Brand Consultants GmbH

Project thesis at Lifecare A/S

Research Internship at ESCP Europe Campus Berlin, Chair of International Management and Strategic Management, Prof. Dr. Stefan Schmid

 

Research Interests:

Word-of-Mouth, Customer Integration, Co-Creation, Usability/User Experience Research, Innovation Management

 

Publications:

1) Bick M., Bruns K., Sievert J., Jacob F. (2012), "Value-in-Use of Mobile Technologies", in: Back A., Bick M., Breunig M., Pousttchi K., Thiesse F. (Hrsg.): MMS 2012: Mobile and Ubiquitäre Informationssysteme, S. 56-67, Bonn, 2012. Köllen Druck+Verlag GmbH.

2) Jacob F., Sievert J. (2011), "Die Kundenmitwirkung als Instrument des Commodity Marketing", in: Enke M., Geigenmüller A. (Hrsg.), Commodity Marketing, 2. Auflage, Wiesbaden (Gabler), S. 237-60

3) Oetting M., Niesytto M., Sievert J., Dost F. (2010), "Positive Mundpropaganda wirkt stärker als negative - weil sie hängen bleibt!", in: trnd Mundpropaganda Monitor 01, September

4) Dost F., Sievert J., Oetting M. (2010), "Introducing the WOM Transmitter in  Generational Word of Mouth: Why Consumers Refuse to Transmit Positive or Negative Word of Mouth", in Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research

5) Frank J., Sievert J. (2010), "Kundenintegration - Der Vertrieb als strategisches Instrument", in: Marketing Review St. Gallen, H. 1, S. 26-31