Executive Specialized Master in Marketing & Communication

Professional thesis

The thesis is an applied research project in consultation with an academic advisor based on a professionally-oriented topic.

It is a chance for the student to synthesise learned material through analysis of a particular corporate issue by using clear, detailed argumentation. The thesis marks the culmination of the degree and is orally presented to a committee at the end of the programme. It represents 30 of the total of 75 ECTS credits earned over the year.

Here are a few examples of thesis topics for the Executive Specialized Master in Marketing & Communication:

How can traditional artisanal products play a role for the future? How is authenticity to relevant market development?
What role do the country images play in branding? Overview of how British companies use country images, exemplified by an analysis of a famous style firm's brand strategy.
Religion and perfumes in merchandising.