MSc in Marketing & Creativity

Key Features

With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:

  • An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.)
  • Seminars offered in conjunction with our partners in leading creative fields
  • Opportunities to attend seminars on one or more of the other ESCP Europe campuses
  • A supervised team-based marketing consultancy project
  • The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni
  • A (minimum) 16-week individual internship

Core Themes

Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around four core themes - Creativity, Marketing, Management and Analytics.

Creativity is in our programme's DNA; it runs throughout all modules. We foster creative thinking and skills with a methodological and systemic approach. You will also realise and exercise your creativity with our Creative Seminars and case studies, which bring you face-to-face with best practice across a number of industries.

We believe marketing is about value creation which begins with and is driven by customer experience and benefits. The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B.

Leveraging the full benefit of creativity in the practice of marketing requires a perceptive understanding of what makes creative thinkers different. The management modules offered will help you to develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.

The role of analytics in Marketing increases, while the richness and diversity of data continue to explode. The Analytics modules prepare you with all the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are 'small', 'big' or 'thick'.