ESCP Europe Executive Specialized Master in Marketing & Communication

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Executive Specialized Master in Marketing & Communication

Pascale Bouzard
+ 33 1 49 23 27 56


Executive Specialized Master in Marketing & Communication

Professional thesis

The thesis is an applied research project in consultation with an academic advisor based on a professionally-oriented topic. 

It is a chance for the student to synthesise learned material through analysis of a particular corporate issue by using clear, detailed argumentation. The thesis marks the culmination of the degree and is orally presented to a committee at the end of the programme.

Here are a few examples of thesis topics for the Executive Specialized Master in Marketing & Communication:

  • How can traditional artisanal products play a role for the future? How is authenticity relevant to market development?

  • What role do the country images play in branding? Overview of how British companies use country images, exemplified by an analysis of a famous style firm's brand strategy.

  • Religion and perfumes in merchandising.