Begin your application for the 2017 Executive Master in Marketing & Creativity programme
Download the Executive Master in Marketing & Creativity brochure

Contact us


Sophia Coe

Recruitment & Admission Coordinator
Tel: +44 (0)20 7443 8849
Email

Peter Stephenson-Wright
Programme Director
Tel: +44 (0)20 7443 8886
Email

Marie Taillard

Academic Director
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Executive Master in Marketing & Creativity

What You Study

Marketers today are having to evolve at an ever-faster pace. The whole landscape of marketing has been redrawn by the development of digital channels and social networking. Consumers face neverending choices in everything they buy, and the only way for businesses to compete is by standing out and connecting more deeply with their customers.

Both established marketers and newcomers to the discipline need to put creativity at the centre of their practice and combine marketing knowledge with advanced management skills. The EMMK targets four core themes: Creativity, Marketing, Management and Analytics.

A full description of module content can be found in our online brochure.

This programme is taught entirely in English.

 

Creativity

A definite focus on creativity and its value is what makes this programme stand out from the perspective of both candidates and employers upon graduation; creativity runs as a theme throughout all modules.

Our unique Creativity Workshops help you to develop and enhance your own creativity skills, while our Creativity Marketing in Practice seminars and case studies bring you face to face with best practice across a number of industries.

Modules

  • The Art and Science of Creativity
  • Creative Brand Analysis
  • Capability Workshops
  • Creative Industries Seminars

Marketing

The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B.

Throughout the marketing modules, we adopt the perspective that value creation begins with, and is driven by, customer experience and benefits.

Modules

  • Introduction to Creativity Marketing
  • Consumers and Consumer Value
  • Digital Marketing and Social Media
  • Branding and Brand Value
  • Integrated Marketing Communication
  • Global Issues in Marketing
  • Retail and Shopper Marketing

Management

Leveraging the full benefits of creative thinking in the practice of marketing requires a perceptive understanding of what makes creativity and creative thinkers different.

The management modules offered will help you to develop a full range of valuable management skills and practices needed to deliver performance and results by identifying and harnessing the creative talent in an organisation.

Modules

  • Breakthrough Strategies, Business Analysis & Planning
  • Going to Market
  • Entrepreneurship
  • Financial Skills for Marketers

Analytics

As the role of analytics in Marketing increases and the availability of rich "Big Data" continues to explode, we see Analytics as an important pillar of the Executive Master in Marketing and Creativity.

Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted." You will learn not just how to count, but what to count and how to gain advantage from what you count.

Modules

  • Understanding the Marketplace
  • Creative Analytics