Begin your application for the 2017 Executive Master in Marketing & Creativity programme
Download the Executive Master in Marketing & Creativity brochure

Contact us

Crochenka McCarthy

Marketing & Recruitment Manager
Tel: +44 (0)20 7443 8823

Peter Stephenson-Wright
Programme Director
Tel: +44 (0)20 7443 8886

Marie Taillard

Academic Director

Executive Master in Marketing & Creativity

International Consultancy Project

The International Consultancy Project (ICP) is an integrated part of the EMMK's learning dynamic, and is a successful feature of ESCP Europe's other Executive Master programmes.

The ICP is designed to provide participants with a collaborative, multi-disciplinary and often intercultural work experience on a real-life strategic challenge, and to put into practice the concepts and theory acquired during the Master programme, in particular the application of creative approaches to solving complex marketing problems.

Groups of participants are expected to perform an in-depth analysis of a marketing situation or an issue faced by a company and to make recommendations for actions that can realistically be implemented by the firm. Teams will also work with an ESCP Europe professor for relevant advice and to ensure the academic requirements are met.

This 8- to 12-month team project will allow participants to use and consolidate their understanding of the concepts and tools presented during their programme in one of the following contexts:

  • A business with which he/she is not familiar
  • In collaboration with his/her current employer
  • For a start-up company

The ICP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.

You can view active projects by visiting the Creativity Marketing Centre.