There is an overwhelming choice of new communications channels and sources to be mastered and combined. Brands no longer advertise themselves to consumers; rather, consumers use brands to advertise to others. And the rise of global markets means that products and services need to differentiate themselves in ever more creative and innovative ways.
The Masterclasses in Creative and Strategic Marketing from ESCP Europe Business School are a direct response to conversations with senior marketers at some of the world's leading brands. These have revealed a concrete need for targeted professional training to enable marketing executives to add to their existing knowledge and skills and keep up with the rapid rate of change in the marketing world.
The Masterclass Series is a programme of separate three-day interactive learning sessions for current marketing professionals, each covering a different aspect of the rapidly-evolving cutting edge of marketing.
Sessions can be taken individually or built-up over time as an integrated set of modules leading to a Diploma or Masters qualification.
They are a quick and effective way for organisations to upgrade and grow the capabilities of their existing marketing people, allowing attendees to network with, and learn from, the experience of their peers. As a result, the Masterclasses challenge participants to find new and creative ways to deliver all aspects of their job.
These interactive and highly-participative sessions are led by members of ESCP Europe's outstanding international facility and incorporate the latest learning from the School's successful Executive Marketing & Creativity Masters programme and the Creativity Marketing Centre @ ESCP Europe which is our platform for innovative industry thinking.
Companies as diverse as Google, BMW, L'Oreal and Uber have already benefited from the knowledge, skills and most importantly - attitude - acquired by alumni of ESCP Europe's Marketing and Creativity programmes, now available for the first time as individual modules delivered by one of the world's leading business schools, with deep experience in executive and bespoke training programmes.
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.