Consumer understanding lies at the heart of marketing excellence, and considerable competitive advantage can be developed once consumers are understood to be in charge of the consumption and value creation process. This Masterclass will explore practical ways in which this perspective can be developed and applied.
The session equips participants with a toolbox of leading edge techniques which can be used to investigate the behaviour of consumers as individuals, groups and communities, evaluating and applying the outcomes. More importantly, delegates are encouraged to develop a critical mind-set that considers market research as a continuous source of value not just a 'one-off' tool.
Date: 18 - 20 April, 2016
Location: ESCP Europe London Campus
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.