Executive Master in Marketing & Creativity

Data-Driven Marketing

  • Marketing Analytics (1.5 days)
  • Measure & Optimise for Performance (1.5 days)

This Masterclass is for executives whose role requires them to master the unprecedented opportunities available through the rise of Big Data and rich analytics. It shows how competitive advantage and value can be extracted by deploying a good understanding of analytics, but also a fair dose of marketing creativity.

As Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted."

The sessions will answer questions ranging from what to look for in data, how to do so, how to integrate results and insights into a decision-making process, to communicating insights effectively within the organisation using story-telling and visual techniques.

Date: 1 - 3 July 2019
Location: ESCP Europe London Campus

Fees, Admissions & More Information

Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.

Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.

For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy via email or by calling +44 (0)20 7443 8823.