This module takes a systematic approach to show how creative problem-solving and business planning can be combined for competitive advantage, Class discussions involve real examples of turbulent changes in various industries on a global scale and participants learn how to leverage ‘blue ocean’ strategies, innovative business models and collaborative business networks.
The course provides a set of integrated frameworks and tools to help companies stimulate innovation, develop new products and take them successfully to market, and participants work in teams to apply the acquired skills to the development and presentation of a business plan.
Date: 3 - 5 October, 2016
Location: ESCP Europe London Campus
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.