Through their need to balance art and science, marketers face specific challenges in establishing the value of innovative new ideas in a broader organisational environment which seeks to be driven by certainty and risk-reduction. Yet innovation lies at the heart of successful brand differentiation.
This Masterclass demonstrates how marketers can unlock the value of creativity in their business through advanced management approaches. Participants learn and apply a signature process - 'Problem Solving & Decision Making' - to a specific marketing challenge. It goes on to show how to drive major transformational change in a marketing organisation and engage and focus the skills its creative people. Case studies bring best practice across various industries to life.
Date: 29 February - 2 March, 2016
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.