This Masterclass takes a fresh and creative look at the whole process of marketing a product or service so as to deliver the full promise of the brand and its values, from the day-to-day management and control of product offerings to the cross-functional mind-set required to maximise brand value through aligned and imaginative product delivery.
The module goes on to show how companies can leverage the evolving role of retail distribution as a crucial weapon to build brand differentiation and an overall customer experience, even as its traditional function of providing access to the product is eroded by the growth of e-commerce. The latest approaches will be reviewed, including the use of cultural, experiential and sensory techniques.
Date: 21 - 23 November, 2016
Location: ESCP Europe London Campus
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.