This module equips participants with the new approaches and skills required for the evolving and complex task of managing global brands. How can a product originally developed to serve a purely local market evolve into a global player? How should an established global brand adapt its ‘one size fits all’ approach in the new, developing markets where future growth lies?
And because sustainability will play a crucial role in the future success of forward-thinking companies, participants will learn how to develop approaches that, in the words of the Bruntland Report, 'meet current customer needs without compromising the ability of future generations to meet their own needs'.
Date: 7th - 11th February, 2017
Location: ESCP Europe London Campus
Each Masterclass is priced at £2,200. Discounts are available to ESCP Europe alumni and Corporate Partners. No application fees apply for Masterclasses.
Participants completing all 8 Masterclasses can add a graduation package for an additional £4,400 in order to obtain the Executive Master in Marketing and Creativity.
For information about ESCP Europe's Marketing and Creativity programmes and the Masterclass Series, entry routes and all admissions enquiries, please contact Crochenka McCarthy, Admissions Coordinator, via email or by calling +44 (0)20 7443 8823.