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Executive Specialized Master in Marketing & Communication
As marketing is now one of the key functions of any company, marketing specialists must be at the forefront of the many new and emerging strategies now available to the profession.
Marketing specialists must have two qualities: genuine expertise and broadmindedness.
The Specialized Master in Marketing and Communication offers course participants a number of benefits:
- The opportunity to develop advanced expertise in the field of marketing
- Contacts with the real world of work through testimonials from working professionals, live case studies, a marketing strategy simulation, etc
- Work in an international learning environment with courses in English and seminars abroad
- Develop expertise in a number of marketing functions directly related to the professional goals and interests of participants (product, brand and project managers, communication managers, advertising and account managers, media planners, etc)
Scientific Director
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Sandrine Macé
Associate Professor, Marketing Department, ESCP Europe
Ph.D. in Business Administration, Degrees from ENSAE and ESSEC, Graduate degree (DEA) in Marketing and Strategy, Université Paris IX Dauphine
Research Areas:
Sales promotion, distribution, marketing, quantitative techniques applied to marketing
Author of La politique marketing du point de vente (“Point of sales marketing strategy”), Vuibert, 2001.
