ESCP Europe > Programmes > Full-time Specialized Masters > 2 Masters in Marketing and Communication > MS Marketing & Communication > Welcome
Awards !
Aline Westermann, student of the Advanced Master in Marketing and Communication, and her team, winners of the L’Oréal Brandstorm Week-End which consists of the elaboration of a brand concept for new products development for Diesel brand. After two days of intensive team work, they developed a new range of skincare products for men.
brandstormparis.loreal.com
Euride Challenge Awards
Four students o f the Advanced Master in Marketing and Communication, Badr Bakhat, Tristan Goguillot, Benjamin Neu and Benjamin Petremont won the Euride Challeng Awards: the objective was to develop the positioning and promotion to increase the awareness of the .eu domain : eurid.eu/fr
Specialized Master in Marketing & Communication
Since September 2008, the Specialized Master in Marketing and Communication has been also offered on the ESCP Europe Madrid Campus to train a new generation of managers at the cutting edge of the marketing and communication field for the Spanish-speaking world.
"Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness.
The ESCP Europe Specialized Master in Marketing & Communication focuses on these two dimensions combining an academic and applied approach. The course uses real-life case studies, strategic marketing simulations, and first-hand accounts from professionals in the field."
Scientific Directors
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Olivier Badot
Professor, Marketing Department, ESCP Europe
Doctor in Anthropology, La Sorbonne and
Doctor in Industrial Economics, ENST - Paris
HDR (French Qualification for Ph.D. Supervisor)
APM Expert
Research Areas: Ethnology of Shopping Malls and Retail Areas (The Domus, Cité Europe, Carousel du Louvre, Toison d'Or, Euralille cases);
Reenchantment strategies and efficiency measurement
Isabelle Ulrich
Affiliate Professor, Marketing Department, ESCP Europe
Ph.D. ESCP Europe; Graduate Degree (DEA) in Management Sciences, ESC Rouen Business School graduate
Former Marketing Director at Clinique (Estée Lauder group), after a
marketing career with Procter & Gamble and Bourjois-Chanel.
Research Areas: Brand, gender, consumer behavior
