ESCP Europe > Programmes > Full-time Specialized Masters > 2 Masters in Marketing and Communication > MS Marketing Management for the Pharmaceutical Industry and Biotechnologies > Welcome
Specialized Master in Marketing Management for the Pharmaceutical Industry and Biotechnologies
offers two specializations:
- International Pharmaceutical Marketing, Strategy and Communication; and
- Biotechnology Management, Banking and Consulting
The aim of the ESCP Europe Specialized Master in Marketing Management for the Pharmaceutical Industry and Biotechnologies is to prepare future managers of pharmaceutical, medical consulting and biotechnology companies for immediate insertion in a professional environment that is currently undergoing dramatic changes.
Internationalisation and increased reliance on new information technologies are it hallmarks.
With its close ties with major multinationals in the pharmaceutical industry, and two ESCP Europe research chairs in the fields of health and communication, the programme offers practical training that combines knowledge acquisition with the development of decision-making skills.
Scientific Directors
Jean-Claude Andréani
Professor, Marketing Department, ESCP Europe
Director of the Chair in Marketing-Communication
Ph.D. in Business Administration
Research Areas:
Qualitative marketing studies, New products, Pharmaceutical marketing
Frédéric Jallat
Professor, Marketing Department, ESCP Europe
ITP New York University; Ph.D. ESSEC; Ph.D. in Business Administration, Université Aix-Marseille III
Research Areas:
Information technologies, International and intercultural management, Customer relation management
