Specialised Master® in Management of Cultural and Artistic Activities

(in partnership with the University of Ca' Foscari, Venezia)

Curriculum

Course Modules

Courses address both theory and real-life applications. They are taught by full-time ESCP Europe Faculty and successful professionals. Are also included numerous meetings with professionals in this sector and alumni of the programme. 

Main areas covered:

  • Strategic and operational management of cultural organisations
  • Cultural heritage and activities legislation
  • Marketing of cultural products
  • Arts and culture economics
  • Programming and Supervising of Cultural Organisations
  • Art Accounting and Management Control
  • Finance and taxation of cultural institutions and products
  • Project management of cultural products
  • Cultural policy
  • Technological innovation for cultural organisations
  • Cultural Heritage

List of classes (may be subject to change):

Strategic and operational management of cultural organisations
Cultural Organisations Management Strategies
Cultural Politics and Business Strategies
Strategic Management for cultural and artistic activities (Class taught in Venice) 

Cultural heritage and activities legislation
Contracts Laws, Copyrights, and Performing Arts Contracts
Internet Law and Big Data
Law and Sponsorship
Managing a Cultural Site
Law and the arts (Class taught in Venice)

Marketing of cultural products
Marketing for Culture
Cultural marketing (Class taught in Venice)

Arts and culture economics
Introduction to Economy 
Takeover of an unprofitable Structure - Le Lucernaire
The Musical Industry
Cultural Engineering
The economics of art and culture (Class taught in Venice)

Programming and Supervising of Cultural Organisations
Presentation of the Paris Opera
Auctions
The Publishing Market
The 104
Cultural products and markets (Class taught in Venice)

Art Accounting and Management Control
Accounting
Management Control 
Management Control in the Theatre Industry
Management of a Private Theatre
Management Experiences
Accounting and management control for the arts and culture industries (Class taught in Venice)

Finance and taxation of cultural institutions and products 
Finance
Taxation
Finance and taxation in arts and culture industries (Class taught in Venice)

Project management of cultural products 
Media Management
The Manager and the Work of Art
Project Management for cultural and artistic activities (Class taught in Venice)

Cultural policy 
European Policy for Culture
Culture and International Relations
Regional Cultural Projects
Illegal Trafficking of Art


Technological innovation for cultural organisations 
Appreciation of Cultural Products through Innovation
Innovation (Class taught in Venice)

Cultural Heritage 
Exhibitions, Acquisitions, Collections
Private Monument Management
Showcase of Monuments Heritage
Projects and Experiences
Development and promotion of cultural heritage (Class taught in Venice)