Specialised Master® in Media

Curriculum

Course modules

The courses address both theory and real-life applications. They are taught by full-time ESCP Europe Faculty and successful professionals. Are also included numerous meetings with professionals in this sector and alumni of the programme. 

The courses are divided in four main groups:

  • Applied Management
  • Media Management Principles
  • Television and New Media Management
  • Fundamentals of the Movie Business
  • Film Production and Distribution
  • Innovation and entrepreneurship
  • Seminars
  • Specialised Courses

 

Applied Management

  • Introduction to Marketing
  • Introduction to Author’s Rights
  • Introduction to Accountancy
  • Introduction to Management
  • Introduction to Business Strategy

Media Management Principles

  • Financial Analysis of Media Companies
  • European Media management
  • Private financing of cinema

Television and New Media Management

  • Private TV management
  • New Medias: Content and Technical Aspects

Fundamentals of the Movie Business

  • Scriptwriting
  • Semiology (Images and texts)

Film Production and Distribution

  • International programmes market/Distribution
  • Film production: from Day 1 of shooting to Distribution
  • US/European Production systems
  • Film Making

Innovation and entrepreneurship

  • Entrepreneurship
  • Film Industry: Innovation, distribution and promotion
  • Creativity Management

Seminars

  • Interviews and Mediatraining
  • Press reviews and Interviews

Specialised Courses

  • EPM
  • Print media option
  • Radio option
  • TV Production
  • M & A in the Media Sector
  • Marketing and Social Media
  • Médiamonde Seminar