Specialised Master® in Management for the Publishing Industry
Course modules
Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover. Are also included numerous meetings with professionals in this sector and alumni of the programme.
- Publishing Policy and Project Elaboration
- Development Strategy and new Business Models
- Management and Publishing Business Models
- Publishing Legislation and Legal Risks
- Production Management and Purchasing Strategy
- Marketing for the Publishing Industry
- Artistic Management
- Digital Publishing and the different types of mediums
- Editing Techniques
- Principles of Supply Chain
- Entrepreneurship
- Personal Development and Managing Change
Modules (List may be subject to changes):
Publishing Policy and Project Elaboration
Principles of management
Editorial management
Development Strategy and new Business Models
Economics
Strategy
Issues and prospects in publishing
Digital issues
Digital impact on school publishing
New business models
Management and Publishing Business Models
Accounting editorial management: "CEP" and business plan
Accounting
Finance
Functioning of an executive committee
Financial business models in digital publishing
Publishing Legislation and Legal Risks
Publishing rights in literature
Use of publications and intellectual property rights
Internet risk
Production Management and Purchasing Strategy
Editorial production and purchasing strategy
Digital delivery purchase
English focused on edition
Marketing for the Publishing Industry
Marketing
Marketing and book commercialisation
Artistic management
Artistic management
Iconographic practices
Digital Publishing and the different types of mediums
Digital production and graphic chain
Editing Techniques
Editing preparation
Co-editing
Principles of Supply Chain
Digital book diffusion
Distribution / Paper book diffusion
Printer's visit
Entrepreneurship
Entrepreneurship stakes
Entrepreneurship in edition
Personal Development and Managing Change