Specialised Master® in Management for the Publishing Industry

Curriculum

Course modules

Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover. Are also included numerous meetings with professionals in this sector and alumni of the programme. 

Main areas covered:

  • Publishing Policy and Project Elaboration 
  • Development Strategy and new Business Models
  • Management and Publishing Business Models
  • Publishing Legislation and Legal Risks
  • Production Management and Purchasing Strategy 
  • Marketing for the Publishing Industry 
  • Artistic Management
  • Digital Publishing and the different types of mediums
  • Editing Techniques
  • Principles of Supply Chain
  • Entrepreneurship
  • Personal Development and Managing Change

 

Modules (List may be subject to changes):

Publishing Policy and Project Elaboration 
Principles of management
Editorial management

 

Development Strategy and new Business Models
Economics
Strategy
Issues and prospects in publishing
Digital issues
Digital impact on school publishing
New business models

 

Management and Publishing Business Models
Accounting editorial management: "CEP" and business plan
Accounting 
Finance
Functioning of an executive committee
Financial business models in digital publishing

 

Publishing Legislation and Legal Risks
Publishing rights in literature
Use of publications and intellectual property rights
Internet risk

 

Production Management and Purchasing Strategy 
Editorial production and purchasing strategy
Digital delivery purchase
English focused on edition

 

Marketing for the Publishing Industry 
Marketing  
Marketing and book commercialisation
Artistic management
Artistic management 
Iconographic practices

 

Digital Publishing and the different types of mediums
Digital production and graphic chain

 

Editing Techniques
Editing preparation
Co-editing

 

Principles of Supply Chain
Digital book diffusion 
Distribution / Paper book diffusion
Printer's visit

 

Entrepreneurship
Entrepreneurship stakes
Entrepreneurship in edition

 

Personal Development and Managing Change