Specialised Master® in Biopharmaceutical Management

Curriculum

Course Modules

Courses are based on theory and pragmatic application and include lectures, field work and case studies. Courses are led by both ESCP Europe faculty and experts working in the field:

Main subject areas

  • Marketing
  • Pharmaceutical marketing
  • Marketing strategy
  • Strategic analysis
  • Management control and organisation
  • Market studies
  • Business plan
  • Economics of health and medecine
  • OTC and generics

Modules

  • Fundamentals of Marketing:
    • Principles of Marketing
    • Research seminar
  • Pharmaceutical Marketing:
    • Pharmaceutical Marketing 1
    • Pharmaceutical Marketing 2
  • Strategy and Competitive analysis:
    • Corporate Strategy
    • Competitive Analysis

  • Environment and Data analysis:
    • Panels and database management
    • Data analysis
  • Product Management
    • Markstrat & Marketing Seminar
    • Pharmaceutical Marketing Strategy
    • New Product Management
  • Management, Audit and Performance
    • Management
    • Performance, Cost, Control & Measurement
    • Applied Cost Control & Audit
  • Trends and Market Perspectives
    • Trade-marketing
    • Generics Marketing
    • New Product Management

    Specialisation in International Pharmaceutical Strategy

  • International Strategy
    • Fundamentals of International and European International Marketing
    • Global Marketing Plan & Adaptation
    • Web Communication & Marketing
    • International Testimonials
  • Communication
    • Fundamentals of Advertising
    • Patient Communication
    • Relationship Marketing

    Specialisation in Biotechnology Management, Banking & Consulting

  • Banking and Consulting
    • Trend analysis and Consulting
    • Tech Clusters
    • VC and Banking

  • Biotechnology Management
    • Business Development
    • Biotechnology Consulting and Management