Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems.
This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met.
The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are
presented to an academic jury.
Previous topics for Company Consultancy Projects have included:
You can view active Company Consultancy Projects by visiting the Creativity Marketing Centre.
"We are delighted to work with ESCP Europe and are always amazed with the quality of the students' work and conclusions." Uber France
"The output of this project was insightful, refreshing and delivered in the nicest way possible. The whole team did a great job." Patrick Avril, Founder - USE Design
Edilia Gaenz (Germany)
MMK Class of 2013
The most rewarding yet challenging part of the Msc in Marketing & Creativity was the group work. You work together with individuals from different backgrounds with a range of prior experience (e.g. business, art history, economics, psychology, design) to solve business challenges in a creative way.
The Company Consultancy Project was very intense and a valuable professional experience. My team’s mission was to conduct an in depth analysis of eCommerce performance by more than 100 companies in order to identify best practices in e-commerce today. After a quantitative and qualitative analysis we identified key best practices and developed recommendations for cross-industry learnings to improve the customer’s journey.
Sharing insights and learning about diverse approaches was a truly enriching experience. The challenge was to leverage this diversity in an effective and efficient way in order to develop adequate strategies and innovative solutions. I am certain the knowledge I gained will serve me well in my career!