MSc in Marketing & Creativity

What You Study

The MSc in Marketing and Creativity programme is comprised of 438 hours of lectures plus seminars, delivering 90 ECTS credits.

The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles.

ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details.

Term Dates & Locations

  • Term 1: January - March 2019 - London Campus
  • Term 2: March - May 2019 - London Campus
  • Term 3: May - July 2019 - London Campus
  • Term 4: September - October 2019 - Paris Campus
  • Internship & Thesis: November 2019 - May 2020
  • Graduation: June 2020

Core Modules

Creativity

  • Creative Seminars
  • Art & Science of Creativity

Marketing

  • Introduction to Creativity Marketing
  • Consumers & Consumer Value
  • Branding & The Creation of Value
  • Digital Marketing & Social Media
  • Integrated Marketing Communication
  • Global Issues in Marketing

Analytics

  • Understanding the Marketplace
  • Creative Analytics

Management

  • Finance for Marketers
  • Strategies of Innovation
  • Managing for Social Impact

Term 3 Specialisations (London)

Digital Transformation

  • Omnichannel Strategies
  • Breakthrough Products & Technologies
  • Omnichannel Management
  • Change Management
  • Selling & Distribution


Entrepreneurship & Tech

  • Entrepreneurship
  • Omnichannel Strategies
  • Breakthrough Products & Technologies
  • Coding for Marketers


Fashion & Luxury

  • Product Management & Marketing Planning
  • Creative Branding
  • Trends & Innovations
  • Selling & Distribution

Additional Modules*

  • L'Oreal Big Picture Project (optional; selection process requirement)
  • Creativity Workshop
  • Guest Speakers from Industries
  • Careers Advice & Workshops
  • Presentation Skills Training
  • Alumni Network Introduction
  • French language lessons - beginner and intermediate (optional)


*Additional modules are provided throughout the taught portion of the MSc in Marketing & Creativity. All additional modules are compulsory, with the exception of the French language lessons.

All modules are subject to change.