Specialised Master in Marketing & Communication

Curriculum

Professional thesis

The thesis is an applied research project in consultation with an academic advisor based on a professionally-oriented topic. 

It is a chance for the student to synthesise learned material through analysis of a particular corporate issue by using clear, detailed argumentation. The thesis marks the culmination of the degree and is orally presented to a committee at the end of the programme. It represents 30 of the total of 75 ECTS credits earned over the year.

Here are a few examples of professional thesis topics of the ESCP Europe Specialized Master® in Marketing and Communication:

  • “Economic intelligence in the automobile industry”
  • “Advertising goals for 15-25 year-olds and how to communicate effectively with a target of experts”

  • "Advertisers' restraints and motivations to include mobile phones in their
    media-plannings"