Specialised Master in Marketing & Communication

Curriculum

Course Modules

The courses address both theory and real-life applications. They are taught by full-time ESCP Europe Faculty and successful professionals. Are also included numerous meetings with professionals in this sector and alumni of the programme. 

The courses are divided in four main groups:

  • Marketing Induction Seminar
  • Communication 
  • Marketing
  • Methodologies
  • Seminars and Specialised Courses

 

Modules

Marketing Induction Seminar

This seminar will:

  • Introduce students to the marketing and communication professions, presented by well-known professionals in the field;
  • Enable students to meet with Alumni;
  • Enable students of the Specialized Master® in Marketing & Communication to get to know each other.

This seminar is usually organised outside ESCP Europe.

 

Communication 

  • Advertising strategies
  • Media strategy 360°
  • Digital strategies
  • Communication case study
  • New Consumption mythology
  • Marketing and communication Semiotics

 

Marketing

  • Legal issues in Marketing and communication 
  • Supply Chain Management
  • Marketing BtoB
  • Consumer Behavior - Marketing BtoC
  • Finance
  • Strategy
  • Live case study
  • Marketing Performance
  • Strategic Marketing (MARKSTRAT)
  • Brand Strategies
  • Product manager

 

Methodologies

  • Recruitment process
  • Market research
  • Panels
  • Thesis methodology

 

Seminars and Specialised Courses

  • Marketing and creativity
  • Marketing of service
  • International marketing
  • Retail marketing
  • Marketing and sustainable development
  • Category Management / Merchandising
  • Design Management
  • Luxury Marketing
  • Retail Safari
  • Design and experiential management
  • Collaborative marketing