MSc in Marketing and Digital Media

Professional Thesis

The thesis is an applied research project in consultation with an academic advisor based on a professionally-oriented topic. 

It is a chance for the student to synthesise learned material through analysis of a particular corporate issue by using clear, detailed argumentation. The thesis marks the culmination of the degree and is orally presented to a committee at the end of the programme. It represents 30 of the total of 90 ECTS credits earned over the year.

Here are a few examples of thesis topics:

  • "The luxury and the digital: A Paradox"
  • "The corporate Social Responsability in the context of a recession"
  •  "The consumer search for sensations: The case of the smell for the retail industry"