Paris Ph.D. Programme

Publications


FRACAROLLI NUNES M., LEE PARK C., (2016), "Self-claimed sustainability: Building social and environmental reputations with words", Sustainable Production and Consumption, (in Press).



Abstract:

In the attempt of benefiting from positioning themselves as sustainable enterprises, some companies have indiscriminately claimed to operate under sustainable management. At the same time, diverse sustainability indexes have been developed to state the practice, as consumers and general stakeholders seem to value this attitude toward businesses. In that sense, studies have demonstrated the gap between corporate strategic intention and its actual implementation, as well as the use of short-term image building strategies through punctual promotional marketing activities, arguably disconnected of a consistent sustainability strategy. While some companies indeed seek to attain stakeholders’ expectations on sustainable practices, others seem to restrain sustainability merely to their public communication. Within this reasoning some questions emerge: How may corporate social and environmental reputations possibly be built over sustainable and unsustainable operations? What would be the antecedents of corporate reputation allowing for both constructions? In order to offer theoretical bases for the approach of these issues, the present work proposes two theoretical frameworks for the building of “true” and “false” social and environmental corporate reputations. Ultimately we aim to demonstrate that, based on corporate speech, the construction of sustainable reputations disconnected from real sustainable operations is logically possible.

Keywords: Self-claimed sustainability; Corporate discourse; Social and environmental reputations; Operational image; Strategic positioning; Sustainability indexes.

Disputations


Thomas SORREDA will defend his dissertation on October 23  2017:

"Equilibre relationnel et risques psycho-sociaux dans le métier de consultant : une ethnographie au sein d’un cabinet de conseil en stratégie et management" under the supervision of Prof. Jean-Philippe Bouilloud.


More information

Awards

Mar Perezts - ESCP Europe Doctoral Programme Alumni

Mar Pérezts, now associate professor at EMLYON Business School, received for her work "Ethics as situated practice: a multilevel study on ethics at work in banking compliance", (defended on February 24th 2014), supervised by professor Jean-Philippe Bouilloud at ESCP Europe, the 2015 Best Dissertation in Strategic Management Prize, awarded by the FNEGE and the AIMS.

Emilie Bérard - ESCP Europe Doctoral Programme Alumni

Emilie Bérard, now Professor at ITESO. Instituto Tecnico de Estudios Superiores de Occidente, Guadalajara, (Mexico) received for her work « Rôle des instruments de gestion au sein des organisations: une approche sociomatérielle » (defended on August 28th 2013) supervised by Prof. Olivier Saulpic & Prof. Philippe Zarlowski, the Best Dissertation in Health Organisations Management awarded by the FNEGE & ARAMOS.