Paris Ph.D. Programme

Supervision skills


Olivier BADOT

  • e-commerce et commerce cross-canal
  • Gestion du commerce urbain
  • Shopping experiences en environnement marchand
  • Ethnologie de la consommation et du shopping
  • Marketing des centres commerciaux et des resorts



  • Customer Relationship Management (CRM)
  • Social CRM and Word-of-Mouth (WoM)
  • Social media
  • Agent-based Modeling


Frédéric JALLAT

  • Behavioral Pricing
  • Hospitality and Tourism Management
  • Breakthrough Strategies for the Biopharmaceutical & Healthcare Industries
  • Breakthrough Strategies and New Business Models in the Creative Industries (esp. Music & Festivals)
  • (Macro) Marketing Reflections on Information Warfare in a Hyper-Connected and Fragmented World


Raphaëlle PANDRAUD

  • Judgment and choice heuristics of consumers
  • Luxury products: choice process of consumers and cultural factors.
  • Age differences in choice process, and in shopping behavior


Nathalie PRIME

  • Internationalization strategies
  • International marketing decisions
  • Working across cultures
  • Subsidiary-HQ relationships in the MNC
  • Emerging markets
  • Retailing


Benjamin VOYER

  • The psychology of luxury consumption
  • The psychology of alternative consumption and communication
  • Cross-cultural consumer psychology
  • Marketing for emerging markets and products