Chair for Marketing and Communication

Established in 2005, the ESCP Europe Chair in Marketing Communication exists to foster and federate research in the areas of marketing information and communication. Research spans a range of issues concerning the consumer in general and the health consumer in particular. For this reason Pfizer is corporate sponsor of the Chair, providing academic teams with support to conduct their research in total independence.

The Chair in Marketing Communication takes a resolutely futurist orientation and explores new models, new ideas and new knowledge as and when it becomes available from theory and from the field. 

• The Chair’s main focus is research and publication, including research papers, articles and text books ; it is also a forum of academic debate and exchange.
• The Chair organises conferences and professional workshops to ensure that its research in the field of marketing communication, FMCG, BtoB and health consumer information is relevant to business.
• The Chair’s research benefits ESCP Europe students directly through teaching and through the case study it produces.

The Chair’s research programme examines marketing communication as the meeting point of a brand that has established itself (strategy) and a consumer who is persuaded by the brand’s claims (choice).

Download the Research Programme

Under the leadership of Professor Jean Claude Andreani, ESCP Europe Marketing Professor, the ESCP Europe Chair in Marketing Communication is organised in 8 research teams with contributors from different marketing horizons. These teams are united by the shared desire to examine in depth the complex relationship between information and communication, in the broad sense, in the marketing approach.

Jean Claude Andreani is a professor of Marketing at ESCP Europe and Scientific Director of the ESCP Europe Chair in  Marketing-Communication.

Françoise Conchon is Director of Studies at the Institut d’Etudes et de Sondages INSEMMA and Associate Director of Research for the ESCP Europe Chair in Marketing Communication. She is also President of the Organisng Committee of the Congrès Internationale des Tendances du Marketing and  coordinator of the FMCG special interest group in the ESCP Europe Alumni association. Her experience in the field of marketing spans the boundaries of research and practice. In terms of operational experience, before joining  l’Institut INSEMMA, Françoise CONCHON worked in the area of consumer marketing in France and Australia (PAINS JACQUET / Evry (France) – MAPA-SPONTEX / Nanterre (France)  - NRMA Insurance / Sydney (Australia). She specializes in the field of FMCG and pharmaceutical marketing. As a marketing expert, Françoise CONCHON has authored numerous publications on the topic of marketing studies and communication.

Marie-Pierre Fenoll-Trousseau is a professor of Law at ESCP Europe and Associate Director of Research for the ESCP Europe Chair in Marketing Communication.

Frédéric Jallat is a professor of marketing and Associate Director of Research for the ESCP Europe Chair in  Marketing Communication.

Jean-Louis Moulins is a professor in the Faculty of Economics and Management at the Université de la Méditerranée (Aix-Marseille II) and an Associate Director of Research for the ESCP Europe Chair in Marketing Communication. He is also administrator and Vice President of the Régie des Transports de Marseille (3000 employees) and former Director of Communication for the city of Marseille. He has author of several books and articles on a range of topics : interpersonal and institutional communication, consumer behaviour (customer satisfaction, brand loyalty, perceived risk) relational marketing and service marketing.

Elyette Roux since 2004 is a professor and Director of a Research Master in the Department of Management at IAE Aix-en-Provence; she is an Associate Director of Research for the ESCP Europe Chair in Marketing Communication. She is a Board member of AFM and member of the Editorial Committees of the Revue Française du Marketing and de Décision Marketing. Prior to this she was Professor of Marketing at ESSEC and held the L.V.M.H Chair between 1991 and 2004. Her most recent publications are Le luxe éternel : de l’âge du sacré au temps des marques (in collaboration with the philosopher Gilles Lipovetsky) Gallimard, and Market : Etudes et Recherches en Marketing (in collaboration with Yves Evrard, professor at HEC and Bernard Pras, professor at ESSEC and Paris-Dauphine University) Dunod. She has published numerous articles. She holds a degree in social psychology, a doctorate in management sciences, and a post-doctoral research accreditation. Her current interests lie in the areas of Consumer Behaviour, Communication and Brand Management.

Jean-François Trinquecoste is a professeur at I.A.E. Université Montesquieu Bordeaux IV and Associate Research Director for the ESCP Europe Chair in Marketing-Communication. He holds an advanced graduate degree in management sciences (Agrégé en Sciences de Gestion) and a post-doctoral research accrediateion (Docteur Habilité à Diriger des Recherches). He is also a graduate of E.S.C. Bordeaux and studied philosophy at university. He is Vice President of the Board of Studies and Academic Life at Université Montesquieu Bordeaux IV. He is also director of the marketing specialisation in the Master « sciences de gestion et management ». He is director of the Marketing Research Team at IFREGE and scientific advisor at BEM. He is also an elected member of the National Council of Universities (C.N.U. Conseil National des Universités), a Board Member and Executive Committee Member of l’Association Française du Marketing (A.F.M.), a member of la Société Française du Management, editor of the journal Décisions Marketing, and President of the Observatoire Aquitain des tendances en marketing. His publications – books and articles – concern the fields of marketing strategy, consumer behaviour and theoretical aspects of marketing and communication (ethics and épistemology).

Eric Vernette est professor at l’IAE de l’Université de Toulouse I and Associate Director of Research for the ESCP Europe Chair in Marketing Communication ESCP-EAP. He holds a DESS de Marketing Quantitatif from IAE de Grenoble II and a doctorate in management sciences (Docteur d’Etat es Sciences de Gestion) from the University of Paris X Nanterre. He is an agrégé en Sciences de Gestion. He is President of the Association Française du Marketing. His publications – books and articles – concern the fields of marketing studies, opinion leadership and e-marketing.