Chair of International Management and Strategic Management

Biography

Education:

Since 09/2007
Ph.D. Studies at ESCP Europe, Berlin

2003–2004
Studies of Economics at Harvard University, Cambridge, USA

2002–2006
Studies of Business Administration at BiTS Entrepreneurial University, Iserlohn

2001–2002
Studies of Marketing Communication at West-German Academy of Communication, Cologne

Work Experience:

Since 08/2006
Research Assistant at the Chair of International Management and Strategic Management at ESCP Europe, Berlin

2006–2008
Project Manager Company Consultancy Projects at ESCP Europe, Berlin

2002–2004
Tutor in Business Administration at BiTS Entrepreneurial University, Iserlohn

2000–2006
Internships at TBWA, Batten & Company, Kraft Foods/Milka, Bosch Automotive (South Africa), Porsche; Managing Partner at far-out.communication; Freelancer at Bayer

Research Interests:

International management in the context of globalisation, regionalisation and localisation

Internationalisation decisions

International success potentials

Awards and Scholarships:

Best Paper Award at the 18th Conference of the Consortium for International Marketing Research (CIMaR) for the paper "International Standardization and Adaptation of Product Strategies - A New Approach to a 50-Year-Old Debate in International Marketing and Management" (with Stefan Schmid), 2010

Best Paper Award at the International Doctoral Tutorial of the 10th Vaasa Conference on International Business for the paper "International Standardization and Adaptation of Product Strategies - Towards a Profit-Theoretical Contingency Framework", 2009

University Scholarship, BiTS Entrepreneurial University, Iserlohn, 2003-2006

Conference Presentations:

35th Annual Conference of the International Management Division within the VHB, Saarbrücken, 2011

36th EIBA Conference, Porto, Portugal, 2010

30th SMS Annual International Conference, Rome, Italy, 2010

18th CIMaR Conference, Oslo, Norway, 2010

35th EIBA Conference, Valencia, Spain, 2009

10th Vaasa Conference on International Business, Vaasa, Finland, 2009

Publications:

Journal Articles:

Schmid, Stefan/Kotulla, Thomas (2011): 50 Years of Research on International Standardization and Adaptation - From a Systematic Literature Analysis to a Theoretical Framework. In: International Business Review, Vol. 20, No. 5, 2011, pp. 491-507. Download publication here.

Schmid, Stefan/Kotulla, Thomas (2010): Die GLOBE-Studie: Kultur und erfolgreiches Leadership in Zeiten der Globalisierung. In: WiSt - Wirtschaftswissenschaftliches Studium, Vol. 39, Issue 2, 2010, pp. 61-67.

Schmid, Stefan/Kotulla, Thomas (2009): WISU-Lexikon Internationales Management. In: WISU - Das Wirtschaftsstudium, Vol. 38, Issue 6, 2009, pp. I-XIV.

Book Chapters:

Schmid, Stefan/Kotulla, Thomas/Wurster, Dennis J. (2012): Le Succès d'UniCredit dans les PECO: Une Question de Timing? In: Prime, Nathalie/Usunier, Jean-Claude (eds.): Marketing International. Marchés, Cultures, Organisations. Pearson (Collection ECO GESTION), Paris, 2012 (in press).

Schmid, Stefan/Kotulla, Thomas: To Standardize or to Adapt? A Comprehensive Review and Assessment of the Literature. In: Zentes, Joachim (ed.): Markteintrittsstrategien. Dynamik und Komplexität. SpringerGabler, Wiesbaden, 2012 (mir-Edition), pp. 51-93.

Schmid, Stefan/Dauth, Tobias/Kotulla, Thomas (2011): The Acquisition of Reebok by Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Grundlagen – Praxiserfahrungen – Perspektiven. 4th Edition, Gabler, Wiesbaden, 2011, pp. 713-731.

Schmid, Stefan/Dauth, Tobias/Kotulla, Thomas (2011): Suggestions for Completing the Assignments of the Case Study: The Acquisition of Reebok by Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Lösungen. Websites of Gabler, Wiesbaden, 2011, 14 pages. Download publication here.

Schmid, Stefan/Kotulla, Thomas (2011): Internationale Standardisierung und Differenzierung des Marketing - Ergebnisse einer metaanalytischen Untersuchung. In: Mann, Andreas (ed.): Herausforderungen der internationalen marktorientierten Unternehmensführung. Festschrift zum 65. Geburtstag von Reinhard Hünerberg, Gabler, Wiesbaden, 2011, pp. 151-176.

Schmid, Stefan/Dauth, Tobias/Kotulla, Thomas (2010): Aldi and Lidl: International Expansion of Two German Grocery Discounters. In: Ghauri, Pervez/Cateora, Philip: International Marketing, 3rd European Edition, McGraw-Hill, Maidenhead, 2010, pp. 566-571.

Schmid, Stefan/Dauth, Tobias/Kotulla, Thomas (2010): Teaching Notes for the Case "Aldi and Lidl: International Expansion of Two German Grocery Discounters". In: Ghauri, Pervez/Cateora, Philip: International Marketing, 3rd European Edition, McGraw-Hill, Maidenhead, 2010, 9 pages. Download publication here.

Schmid, Stefan/Kotulla, Thomas (2009): Standardization and Adaptation in International Marketing and Management - From a Critical Literature Analysis to a Theoretical Framework. In: Larimo, Jorma (ed.): Strategies and Management of Internationalization and Foreign Operations, Vaasan Yliopiston Julkaisuja, Vaasa, 2009, pp. 311-350.

Schmid, Stefan/Kotulla, Thomas (2008): Die Akquisition von Reebok durch Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Grundlagen – Praxiserfahrungen – Perspektiven. 3rd Edition, Gabler, Wiesbaden, 2008, pp. 703-721.

Schmid, Stefan/Kotulla, Thomas (2008): Fallstudienlösung: Die Akquisition von Reebok durch Adidas. In: Zentes, Joachim/Swoboda, Bernhard/Morschett, Dirk (eds.): Fallstudien zum Internationalen Management. Lösungen. Websites of Gabler, Wiesbaden, 2008, 14 pages. Download publication here.

Schmid, Stefan/Kotulla, Thomas/Machulik, Mario/Schulze, Stephan (2007): Airbus. Dezentrale Wertschöpfung als Erfolgsgeheimnis oder Achillesferse? In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 69-86.

Schmid, Stefan/Kotulla, Thomas/Schulze, Stephan (2007): SkyTeam. Eine Strategische Allianz auf dem Weg zur Nummer eins am Himmel? In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 395-415.

Schmid, Stefan/Kotulla, Thomas (2007): UniCredit Group. Vom Local Player aus Norditalien zum Marktführer in Osteuropa. In: Schmid, Stefan (ed.): Strategien der Internationalisierung. Fallstudien und Fallbeispiele. 2nd Edition, Oldenbourg, München, Wien, 2007, pp. 441-472.

Discussion Papers:

Schmid, Stefan/Kotulla, Thomas (2009): The Debate on Standardization and Adaptation in International Marketing and Management Research - What Do We Know, What Should We Know? Working Paper No. 50, ESCP Europe Wirtschaftshochschule Berlin, 2009, 67 pages.

Schmid, Stefan/Dauth, Tobias/Kotulla, Thomas (2009): Die Internationalisierung von Aldi und Lidl – Möglichkeiten und Grenzen bei der Übertragung von im Inland erfolgreichen Geschäftsmodellen auf das Ausland, Working Paper No. 46, ESCP-EAP Europäische Wirtschaftshochschule Berlin, 2009, 35 pages.

Schmid, Stefan/Kotulla, Thomas (2007): Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung – Der Fall Adidas/Reebok, Working Paper No. 32, ESCP-EAP Europäische Wirtschaftshochschule Berlin, 2007, 38 pages. Download publication here.

Book Reviews:

Schmid, Stefan/Kotulla, Thomas (2010): Review of "The Management of Strategy" by Ireland, R. Duane/Hoskisson, Robert E./Hitt, Michael A., 9th International Edition, South-Western/Cengage Learning, Florence, 2010. In: Management International Review, Vol. 50, Issue 5, 2010, pp. 655-658.