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New Textbook
Klaus Backhaus, Uta Herbst, Markus Voeth, & Robert Wilken: "Allgemeine Betriebswirtschaftslehre - Koordination betrieblicher Entscheidungen". Springer-Verlag, Berlin and Heidelberg 2010.
International Marketing
Teaching
We offer the following courses:
Programme "Master in Management (MIM)":
- International Marketing
Programme "Master in European Business (MEB)"
- Marketing Management (semester 1)
- Quantitative Methods (semester 1)
- Fundamentals of Mathematics (semester 1)
- International Marketing (semester 2)
European Ph.D. Programme in International Management
- Quantitative Methods in Empirical Social Research (together with Prof. Dr. F. Jacob)
