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1. Marketing decision making
  
  1.1 Competitive bidding (Edelman)
 
  1.2 Market forecasting (Bass)
 
  
2. Marketing links
  
  2.1 Conjoint analysis
 
  2.2 Co-plot software
 
  
3. Marketing case study support
  
  3.1 Croon & Océ

4. Marketing lectures

    https://documents.escp-eap.de/

Chair of Marketing

Teaching

The Chair of Marketing offers lectures in the following programmes of study:

 

MIM (Master in Management)

 

MEB (Master in European Business)

 

EEMBA (European Executive MBA)

 

Mastère Spécialisé

 

Europäisches Promotionsstudium in internationaler Betriebswirtschaftslehre