Master in Marketing and Creativity

Key Features

With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features:

A nine-month taught course (January to October) with a practical approach to marketing and creativity

Seminars offered in conjunction with our partners in leading creative fields

Opportunities to attend seminars on one or more of the other ESCP Europe campuses

A supervised team-based marketing consultancy project

The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni

A twelve-week individual internship

A professional thesis

Core Themes

Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around three core themes - Creativity, Marketing and Management.

Creativity
A definite focus on creativity and its value makes this programme stand out both to our candidates and to the employers they join upon graduation. Creativity runs as a theme through all the modules. In addition, our unique Creative Industries seminars and case studies bring you face to face with best practice across a number of industries.

Marketing
The Marketing modules equip you with all the essential skills and knowledge necessary for a successful career in marketing in any type of organisation and across sectors. Throughout the marketing modules, we adopt the perspective that value creation begins with and is driven by customer experience and benefits.

Management
Fully applying the benefits of creative thinking to the practice of marketing requires management skills allying perceptive nurturing of creative talent and adept focus on performance and results. These modules help you develop a full range of valuable management skills.

What You Study

The Master in Marketing and Creativity programme delivers 550 hours of taught curriculum, the equivalent of 102 ECTS credits. The degree is awarded by ESCP Europe, the oldest business school in the world with triple accreditation from AACSB, Equis and AMBA.

ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details.

The 2013 Master in Marketing and Creativity curriculum.

Key: M = Management; K = Marketing; C= Creativity.

All modules are subject to change.