"We are really proud that the work we have done establishing Creativity Marketing as a centre of excellence for ESCP Europe has been recognised by one of the world's top marketing-led companies, and we are looking forward to deepening our relationship with L'Oréal."
As part of this agreement, L'Oréal becomes a Founding Corporate Member of ESCP Europe's Creativity Marketing Centre (CMC). The CMC provides academic research and published articles on themes such as Consumer Creativity, Cultures of Creativity, Analytics and Creativity, Big Data, Behavioural Science Innovation, and the Emergence of Business Ecosystems.
For L'Oréal and ESCP Europe, Creativity Marketing is a shared domain of excellence. The partnership strengthens L'Oréal's position in the domain, bringing academic content and input to its internal and external operations. The company will benefit from the high visibility offered within ESCP Europe through participation in the business school's events and contact with its 49,000 strong student and alumni body; and beyond ESCP Europe through academic and professional conferences, media appearances and other events.
ESCP Europe and L'Oréal will together explore a cutting edge research field with real-world management implications, establishing L'Oréal as a business at the forefront of innovative management thinking.
Special pedagogical and consultancy projects will be set for students, as well as L'Oréal-centred case studies and seminars. There will also be the opportunity for ESCP Europe's faculty to participate in L'Oréal's in-house seminars on Creativity Marketing.
The work of the Creativity Marketing Centre, based at ESCP Europe's London campus feeds into ESCP Europe's flagship marketing degree programmes: the full-time MSc in Marketing and Creativity and the part-time Executive Master in Marketing and Creativity, which is also available in modular 'Masterclass' form. In addition, marketing courses within the general management master degrees and the Executive MBA benefit from the CMC's cutting-edge thinking and research.