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1. Marketing decision making
1.1 Competitive bidding (Edelman)
1.2 Market forecasting (Bass)
2. Marketing links
2.1 Conjoint analysis
2.2 Co-plot software
3. Marketing case study support
3.1 Croon & Océ
4. Marketing lectures
Chair of Marketing
Teaching
The Chair of Marketing offers lectures in the following programmes of study:
MIM (Master in Management)
Europäisches Promotionsstudium in internationaler Betriebswirtschaftslehre
