Paris Ph.D. Programme

Laure SUGIER
Business School Postgraduate Degree (1994),
Public Relations Degree (2000),
Master’s Degree in Marketing Research (2006)

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Professor-Tutor: Olivier BADOT

Partner University: Institut de Gestion de Rennes

Dissertation subject: Study of a type of consumption resistance behavior : the downshifters. Ethnographic approach.

Research areas: consumption society, consumer behavior, consumer resistance, reduction of consumption, downshifter consumers, voluntary simplicity, ethnographic research, participant observation, verbal reports, interpretive process.

Teaching Activities: Advertising and Communication, UCO (Vannes), 2008.

Professional experience:
1995-98 : Project Manager, Public Relation Agency
1998 - 2007 : Head of the Marketing and Public Relations Department, Rennes International School of Business.