Paris Ph.D. Programme

Thi Thanh Thuy TRAN
Master I of Economics and Business administration, Panthéon-Sorbonne University (2010)
Marketing DEA, PARIS XII University & ESCP-EAP (2008)
Bachelor of Foreign trade, Foreign Trade University-Hanoi, Vietnam (2007)

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Professor-Tutor: Nathalie PRIME

Dissertation subject:  Vietnamese consumers’ preference and perception in choosing a retail store: antecedents and effects.

Research areas: Store image, Brand image, Distribution modernization, Emergent economies.

Professional Experience:

• Product manager assistant (saving products – life insurance and capitalization, trading account) – SKANDIA LINK - Paris, France (2010)
• Marketing Intelligence & Consumer Insight assistant – CENTRAL EUROPE PLAYTEX & WONDERBRA - Paris, France (2009-2010)
• Administrative employee – THYSSENKRUPP ELEVATOR - Hanoi, Vietnam (2007)

Publications:

• «Les comportements des consommateurs Vietnamiens face à la modernisation de la distribution : une étude qualitative à Hanoï», Proceedings of the 25ème Congrès de l’Association Française du Marketing, Londres Mai 2009.